Falls festival is a brand that definitely utilises the power of Social Media to market their events, taking advantage of consumer feedback and instant communication. They use a wide range of platforms from Facebook to I-phone apps all adding value mainly by connecting the consumer with the brand allowing for interact and making the consumer feel apart of ‘Falls’. Fall’s use of social media is very effective due to it target audience being apart of the tech savvy generation who are most active and enjoy social media. This short video is a demonstration of how Falls uses their different Social Media platforms to allow 2-way communication between the parties ultimately adding value to the Falls Festival brand;
The video was created by 2 Uni students studying electronic marketing and the impact and value it can have on both the consumer and the brand. They used their own experiences at the festival and their exposure to Fall’s various social media marketing platforms to inform the video and also used their very own photos.
Hope you enjoy, Let us know your thoughts!