Recently I have noticed that even News programs such as ‘ Ten Eyewitness News’ have jump on board the digital marketing bandwagon, especially in the social media department. They often promote their Facebook and twitter account’s after stories and at the end of the program and I have even noticed they display the reporter’s individual twitter account name in their online byline. Recently they expanded their digital presence by releasing a new ‘ Ten Eyewitness News’ application for the iPhone, which can be purchased through ITunes.
This app is quite creative allowing consumers to get involved and even report their own news by capturing and uploading videos and photos to the website. Not only will these videos be able to be seen on the channel Ten website, but some will also appear in the news bulletins. This app also allows consumers to live stream the News bulletin from their phones making it easy to watch the news wherever they are.
This unique idea of the app allows viewers to become apart of the news, giving them the opportunity to engage with the channel Ten brand and view news like never before. Anthony Flannery, head of News and Current affairs, commented on the app stating ‘ The new Ten eyewitness news app reflects the way viewers want to consumer news, from wherever they are and at any time across the day’. I think this is just the next logical step, allowing brands to be able to further engage with consumers getting them involved and interested in their brand. I like the idea, it has defiantly expanded the news franchise from traditional media types such as TV and newspapers to online and digital able to reflect the changes in consumers use of technology.
What are your thoughts? Would you want to record and upload videos of your own news? Do you think it will be successful?