Author Archives: maddyjames

Carlton Football Club, a brand?

I love my footy, especially the Blue boys and over the last few weeks I have noticed even AFL clubs are using social media to not only market the team and the player but also their sponsors. Being an avid Carlton support I am guilty of following ‘ Carlton FB’ on Facebook, instagram and twitter, […]

Social media is now a full time job!

Just a quick post, pondering the rise and use of social media to market brands and products. On Wednesday night I attended the Monash Minds- Lets get digital! The night was filled with speakers from various companies big and small, all discussing the same topic ‘ the rise and use of e-marketing’! Although I obviously […]

A bloggers dream

Have you heard of Harper and Harley? ….well if you are a girl and interested in fashion you may have seen it! This blog is a real inspiration to all the bloggers out there who want to make it to the big time… check it out; I was recently introduced to this blog and […]

The flip side of E-Marketing

This blog was meant to talk about the positives of e-marketing and how companies can utilise social media to help promote their brand and products. It was going to discuss Special K and their recent ‘ post office’ campaign, which I thought was a clever way to not only to get their consumers to trial […]

How geeky are you?

The word ‘Geek’ in our electronic marketing class holds positive connotations and was defined in terms of how many social media platforms you used. I will admit I am far from a geek in this sense as I only use 3, well now 4, but there were a small number of students who could truly […]