With the semester drawing to a close I thought I should reflect on my blogging experience so far…. Id firstly like to say although this assignment is nearly over my blogging is defiantly not, you can all relax now! Electronic marketing with Wags and Krystal has been a real eye opener into the big wide […]

Social media was meant for good, not evil….. but like everything people just can’t help themselves, especially celebrities. Twitter is one of the largest social media platforms, and although I am not a huge  user, it is popular amongst Celebrities with nearly every big name these days having an account. Twitter allows these celebrities not […]

This is just a quick post as I heard of an exciting first I wanted to share with all my fellow bloggers and the online community! YouTube is one of the most popular social media sites allowing consumers and brands to share and view videos online. Youtube has recently annouced some exciting news……they are going […]

Recently I have noticed that even News programs such as ‘ Ten Eyewitness News’ have jump on board the digital marketing bandwagon, especially in the social media department. They often promote their Facebook and twitter account’s after stories and at the end of the program and I have even noticed they display the reporter’s individual […]

The Virgin Australia Film Festival has embraced the use of digital marketing, advertising and the power of Youtube, inviting AFL clubs to create a short film based on the theme ‘extra mile’, which is then featured on the Virgin site, Facebook page and YouTube channel. Due to Virgin being the official partner of the AFL, […]

Falls festival is a brand that definitely utilises the power of Social Media to market their events, taking advantage of consumer feedback and instant communication. They use a wide range of platforms from Facebook to I-phone apps all adding value mainly by connecting the consumer with the brand allowing for interact and making the consumer […]

The thank-you epidemic used a very unique digital marketing campaign, not only aimed to advertise to consumer, but also asked for consumer help in order to get their brand’s products stocked in the 2 supermarket giants Coles and Woolworths. I know a lot of you are thinking, what is the thank-you brand? But if you […]